<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="An $800 million increase in electronics and gadgets spending anticipated for 2019 season” data-reactid=”11″>An $800 million increase in electronics and gadgets spending anticipated for 2019 season

<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="NEW YORK, July 10, 2019 /PRNewswire/ –&nbsp;Back-to-school spending is expected to reach $27.8 billion, averaging $519 per student in households buying clothing, supplies, computers and electronics for children in grades K to 12, according to Deloitte’s annual "Back-to-School Survey."” data-reactid=”12″>NEW YORK, July 10, 2019 /PRNewswire/ — Back-to-school spending is expected to reach $27.8 billion, averaging $519 per student in households buying clothing, supplies, computers and electronics for children in grades K to 12, according to Deloitte’s annual “Back-to-School Survey.”

As used in this document,
As used in this document,

<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="Spending on electronics and gadgets (smartphones, tablets, wearables) are set to rise $800 million, a 29% increase over 2018. Consumers planning to purchase these items (22%) intend to spend an average of $305 on them.” data-reactid=”24″>Spending on electronics and gadgets (smartphones, tablets, wearables) are set to rise $800 million, a 29% increase over 2018. Consumers planning to purchase these items (22%) intend to spend an average of $305 on them.

Most back-to-school purchases will continue to occur in stores (56%), consistent with prior years, but online is gaining ground and set to grab 29% of back-to-school spending, up from 23% last year. The increase reflects a shift online among individuals who were previously undecided between online and in-store.

Overall, use of personal computers for back-to-school shopping is down from 49% in 2018 to 42% of respondents in 2019, while 60% are reaching for their smartphones this year, primarily to visit a retailer’s website (54%), obtain price information (51%) and look for discounts/promotions (51%).

<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content=""For the first time, people are telling us they're just as likely to use a smartphone to make purchases as a laptop or desktop, which previously held the lead when it was time to click the 'buy' button," said Rod Sides, vice chairman, Deloitte LLP and U.S. retail, wholesale and distribution leader. "Additionally, we continue to see just over half of purchases occurring in the stores, with undecided shoppers gravitating online. Retailers who understand this will position a range of in-store and digital offerings to meet consumers where they are."” data-reactid=”27″>”For the first time, people are telling us they’re just as likely to use a smartphone to make purchases as a laptop or desktop, which previously held the lead when it was time to click the ‘buy’ button,” said Rod Sides, vice chairman, Deloitte LLP and U.S. retail, wholesale and distribution leader. “Additionally, we continue to see just over half of purchases occurring in the stores, with undecided shoppers gravitating online. Retailers who understand this will position a range of in-store and digital offerings to meet consumers where they are.”

Price remains the most important criteria for back-to-school shoppers. The top two considerations when deciding where to shop are sales and discounts (69%); and competitive prices (57%). While most people also see convenience when shopping, only one-fifth (21%) plan to buy pre-configured school kits from their child’s school or Parent Teacher Association/organization.

“Price, product and convenience are the foundation of back-to-school shopping, like reading, writing and arithmetic,” added Sides. “Nearly all shoppers are in the market for school supplies, which tend to be most price-driven, and clothing, where children have the greatest influence among all categories in the survey. While big-ticket items have the lowest overall demand, they command the highest average spend.”

Mass merchant stores remain dominant, with nearly 90% of respondents planning to visit these stores for back-to-school shopping. Notably, online-only retailers have replaced dollar stores as the No. 2 destination (dollar stores held the second-place ranking for the past two years).

Clothing and accessories account for more than half of back-to-school spending (54%), followed by school supplies (22%), electronic gadgets (13%); and computers and hardware (11%).

<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="About 60% of respondents intend to start their school shopping one month to six weeks before school begins, with late July and early August being the busiest — accounting for $17.3 billion in seasonal spending. Shoppers starting in the two weeks immediately before the start of the school year may spend more in the final rush, with an average spend of $889, or $370 more than the average.” data-reactid=”32″>About 60% of respondents intend to start their school shopping one month to six weeks before school begins, with late July and early August being the busiest — accounting for $17.3 billion in seasonal spending. Shoppers starting in the two weeks immediately before the start of the school year may spend more in the final rush, with an average spend of $889, or $370 more than the average.

<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="For more information on Deloitte's "2019 Back-to-School Survey," or to download a copy, please visit: www2.deloitte.com/us/back-to-school.&nbsp;&nbsp;” data-reactid=”37″>For more information on Deloitte’s “2019 Back-to-School Survey,” or to download a copy, please visit: www2.deloitte.com/us/back-to-school.  

<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="In addition to the "2019 Back-to-School Survey," Deloitte also polled parents of children heading to colleges and universities this fall. This season, back-to-college shoppers will spend $25.1 billion, or approximately $1,362 per student. For more findings from the "2019 Back-to-College Survey," please visit: www2.deloitte.com/us/back-to-college.” data-reactid=”38″>In addition to the “2019 Back-to-School Survey,” Deloitte also polled parents of children heading to colleges and universities this fall. This season, back-to-college shoppers will spend $25.1 billion, or approximately $1,362 per student. For more findings from the “2019 Back-to-College Survey,” please visit: www2.deloitte.com/us/back-to-college.

<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="Connect with us on Twitter at @DeloitteCB and #BackToSchool or on LinkedIn: @RodSides.” data-reactid=”39″>Connect with us on Twitter at @DeloitteCB and #BackToSchool or on LinkedIn: @RodSides.

<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="About the survey
The annual Deloitte Back-to-School survey was conducted online May 31 to June 6, 2019, using an independent research panel. The survey polled a sample of 1,200 parents who have at least one child attending school in grades K–12 this fall. It has a margin of error of plus or minus 3 percentage points.” data-reactid=”40″>About the survey
The annual Deloitte Back-to-School survey was conducted online May 31 to June 6, 2019, using an independent research panel. The survey polled a sample of 1,200 parents who have at least one child attending school in grades K–12 this fall. It has a margin of error of plus or minus 3 percentage points.

<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="About Deloitte
Deloitte provides industry-leading audit, consulting, tax and advisory services to many of the world’s most admired brands, including nearly 90% of the Fortune 500® and more than 5,000 private and middle market companies. Our people work across the industry sectors that drive and shape today’s marketplace — delivering measurable and lasting results that help reinforce public trust in our capital markets, inspire clients to see challenges as opportunities to transform and thrive, and help lead the way toward a stronger economy and a healthy society. Deloitte is proud to be part of the largest global professional services network serving our clients in the markets that are most important to them. Our network of member firms in more than 150 countries and territories serves four out of five Fortune Global 500® companies. Learn how Deloitte’s approximately 286,000 people make an impact that matters at www.deloitte.com.” data-reactid=”41″>About Deloitte
Deloitte provides industry-leading audit, consulting, tax and advisory services to many of the world’s most admired brands, including nearly 90% of the Fortune 500® and more than 5,000 private and middle market companies. Our people work across the industry sectors that drive and shape today’s marketplace — delivering measurable and lasting results that help reinforce public trust in our capital markets, inspire clients to see challenges as opportunities to transform and thrive, and help lead the way toward a stronger economy and a healthy society. Deloitte is proud to be part of the largest global professional services network serving our clients in the markets that are most important to them. Our network of member firms in more than 150 countries and territories serves four out of five Fortune Global 500® companies. Learn how Deloitte’s approximately 286,000 people make an impact that matters at www.deloitte.com.

<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee ("DTTL"), its network of member firms, and their related entities. DTTL and each of its member firms are legally separate and independent entities. DTTL (also referred to as "Deloitte Global") does not provide services to clients. In the United States, Deloitte refers to one or more of the US member firms of DTTL, their related entities that operate using the "Deloitte" name in the United States and their respective affiliates. Certain services may not be available to attest clients under the rules and regulations of public accounting. Please see www.deloitte.com/about&nbsp;to learn more about our global network of member firms.” data-reactid=”42″>Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”), its network of member firms, and their related entities. DTTL and each of its member firms are legally separate and independent entities. DTTL (also referred to as “Deloitte Global”) does not provide services to clients. In the United States, Deloitte refers to one or more of the US member firms of DTTL, their related entities that operate using the “Deloitte” name in the United States and their respective affiliates. Certain services may not be available to attest clients under the rules and regulations of public accounting. Please see www.deloitte.com/about to learn more about our global network of member firms.

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