Huawei Consumer Business Group Thailand has introduced smart sunglasses and other connected gadgets to capitalise on the rise of the Internet of Things market, diversifying its product range as the smartphone market becomes saturated.
“Wearables and gadgets are essential for consumers with active lifestyles who exercise. Smartwatches have become a common accessory,” said Ingmar Wang, country director of Huawei Consumer Business Group Thailand.
New products launched in the final quarter include the Huawei Band 4 fitness tracker, connected smartwatches, wireless earbuds, Huawei Media Pad M5 Lite 10 tablets as well as smart sunglasses called Huawei x Gentle Monster, a collaboration with Korean manufacturer Gentle Monster.
Arvit Chiralerspong, deputy marketing director of Huawei Technologies Thailand, said the smart sunglasses were launched for the first time in Thailand.
The product’s price has yet to be determined, though it will be below 10,000 baht, he said.
The sunglasses can be used to listen to music and control songs. It can also answer phone calls, activates Google assistance, detects voice commands and shows notifications.
The sunglasses are designed to be unisex.
Smart sunglasses launched in China are priced 8,561-10,702 baht.
Huawei Band 4, a fitness tracker, was introduced at 999 baht, the company’s first fitness tracking device priced below 1,000 baht.
The product aims to compete with similar tracking devices from Chinese firm Xiaomi.
“In Thailand, fitness trackers and smartwatches continue to show double-digit growth thanks to people’s health consciousness,” said Mr Arvit.
“The products offer a long battery life and better performance.”
Smartwatch prices are 6,490-7,990 baht, he said. They come in various sizes for men and women as well as sports, classic and elite editions to tap into broader consumer segments.
Mr Arvit said smartwatches will support embedded SIMs, allowing the devices to be connected with cellular networks.
The adoption of the sixth generation of WiFi will bring faster connectivity as well as opportunities for routers that support it, he said.