PROJECT 38: Harnessing social media in the face of the COVID-19 pandemic

Many of us are practicing social distancing as the world deals with the coronavirus pandemic: either with being hunkered down at home or in offices that are very sparsely populated. It’s a different way of working that all of us are adjusting to.

That also means many are working with little to no face-to-face contact with customers and partners. Marketing expert Mark Amtower shares how social media tools can build and enrich those critical relationships even when you can’t be in the same place.

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