T-Mobile is focusing its energy on tearing down Verizon’s 5G rollout, with the “un-carrier” launching an ad campaign against its rival on Wednesday. T-Mobile posted billboards across the US, including in New York’s Times Square, and also set up a Twitter handle full of memes and quizzes criticizing Verizon’s 5G pricing and lack of coverage maps. It also launched a full website, showing “what Verizon marketing really should look like,” according to John Legere, T-Mobile CEO.
The verHIDzon Twitter account was initially set up on Sept. 14, with T-Mobile saving the big reveal of who was behind it for Wednesday.
“Something had to be done. @Verizon’s been talking a big game about 5G, charging more for it and not even giving customers a map to find it,” Legere tweeted Wednesday.
Legere also published a blog post Wednesday asking Verizon to “stop hiding.”
“They’re launching 5G in a few limited outdoor areas of a few cities — and parts of some football stadiums — and charging their customers more for that limited 5G ($480 more per year for a family of four)!” Legere wrote. “To top it all off, they’re refusing to show customers exactly where their 5G is!”
By comparison, T-Mobile says it won’t charge more for 5G and has published precise coverage maps.
T-Mobile’s 5G network has so far launched in parts of expansion of its 5G network to Atlanta, Detroit, Indianapolis and Washington, DC, in addition to already being live in Chicago, Denver, Minneapolis-St. Paul and Providence. Verizon has also set across the nation.. Verizon in August announced the
Verizon didn’t immediately respond to a request for comment.
The ad campaign follows asking to see a coverage map.plans and